Agamatic.

AI enablement for GTM teams

Make AI Work
for your GTM.

Custom AI systems designed around your GTM motion, your tech stack, and the people who have to use it.

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25 minutes. Just talk. No pitch deck.

01 / Who we are

AI Consulting for Revenue Teams.

We build what we know.

Agamatic is a full-service consulting firm that brings together GTM expertise, Bain-trained strategic rigor, hands-on AI development, and practical adoption support to build systems your team can actually use.

We understand the work before we automate it.

  1. 01The customer
  2. 02The motion
  3. 03The data
  4. 04The tools
  5. 05The incentives
  6. 06The people

02 / What we do

Problem solving with strategy, AI, and execution.

Ian Britton presenting to a business audience

We help teams turn business problems into practical AI-enabled systems: sharper strategy, better workflows, custom tools, stronger marketing, cleaner data, and adoption that lasts.

  1. 01Capability

    GTM Strategy & Operating Design

    We help teams clarify the growth motion before adding more tools. That can include ICP development, positioning, messaging, sales process, CRM structure, pricing, territory design, quota and comp planning, funnel strategy, and the operating model behind revenue growth.

  2. 02Capability

    AI Opportunity & Roadmap

    We assess your workflows, tech stack, data, team capacity, and business goals to identify where AI can create real leverage. The result is a practical roadmap: what to use, what to build, what to improve, and what to ignore.

  3. 03Capability

    Marketing Strategy & Creative Enablement

    We help teams use AI as a strategic and creative partner across marketing: positioning, campaign development, content systems, landing pages, messaging tests, customer research, sales collateral, and repeatable creative workflows that improve both speed and quality.

  4. 04Capability

    Custom AI Tools & Workflow Automation

    We design and build AI tools around the way your team already works, from account research, CRM workflows, data enrichment, and reporting to document analysis, internal knowledge tools, workflow automation, and specialized AI assistants.

  5. 05Capability

    Data, Systems & Product Infrastructure

    We help teams turn messy, fragmented information into usable systems. That can include data aggregation, enrichment pipelines, structured analysis workflows, AI-ready knowledge bases, backend prototypes, and internal tooling that supports your product or operations.

  6. 06Capability

    Implementation, Training & Adoption

    A good system only matters if people use it. We support rollout, training, playbooks, workflow integration, feedback loops, and ongoing enablement so the team knows when to use AI, how to trust it, and how to make it part of daily work.

03 / Why we're different

Strategy that ships.
Systems that stick.

Consultants working through a business problem in a bright boardroom

Agamatic sits between traditional consulting and generic AI tools. We understand how growth teams operate, then design and build practical systems around that reality.

  1. 01

    We know the motion

    Sales, marketing, CRM, pricing, positioning, territories, reporting, enablement, and the operating model behind growth.

  2. 02

    We build, not just advise

    Roadmaps are useful. Working tools are better. We move from strategy to prototype, implementation, and measurable use.

  3. 03

    We fit AI to the workflow

    We do not force another platform into the stack. We make the work faster, sharper, and easier to repeat.

  4. 04

    We choose the right intervention

    Sometimes that means custom development. Sometimes it means training, workflow redesign, better data, or making better use of the tools you already have.

  5. 05

    We design for adoption

    Every solution accounts for the team, the habit, the handoff, the trust, and the operating rhythm after launch.

04 / Selected work

Proof through practice.

Modern glass office towers viewed from street level

Featured build / GTM workflow product

AI-powered GTM enrichment, inside Excel.

We built an Excel-based AI tool that enriches, researches, classifies, and analyzes account data inside the spreadsheet workflows GTM teams already use. Instead of adding another platform, it brings AI into list building, CRM cleanup, account scoring, and campaign, territory, and sales decisions.

Account & CRM Enrichment:
Complete firmographics, funding, location, ICP fit, and account classifications.
Sales & Market Research:
Automate website research, company summaries, and competitive context at scale.
Customer & Competitive Insight:
Analyze reviews, sentiment, product feedback, and market signals inside Excel.
GTM Execution Support:
Generate lead scores, campaign inputs, email variations, SEO metadata, and account notes in bulk.

06 / Founder

About Ian Britton

Ian Britton, founder of Agamatic

Ian Britton

Founder, Agamatic

“The best AI work starts before anyone writes a prompt. It starts by understanding the business, the workflow, and the people who have to use the system.”

Ian Britton is the founder of Agamatic: a Bain-trained strategist, GTM consultant, and hands-on AI builder who helps teams turn ambiguous business problems into practical tools, workflows, and adoption plans.

His work sits at the intersection of go-to-market strategy and applied AI, from ICP development, sales coverage, pricing, messaging, and marketing strategy to custom AI tools, workflow automation, data-heavy prototypes, and team enablement.

Before founding Agamatic, Ian advised companies on commercial strategy and revenue execution at Bain and SBI Growth. He holds an MBA from UVA Darden, where he has also guest lectured on building practical AI applications.

A useful first conversation

Bring a problem. Leave with a plan.

Book a Free Discovery Call

Bring one GTM challenge. We’ll help you pressure-test the opportunity and find the smartest path forward. No strings attached.